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In light of the Smile Direct Club sudden closure, all Smileflex retainer orders will be created within 3 business days over the Christmas period to ensure your teeth retain their current positions.
Our lab division will be temporarily closed over the Christmas period. Our warehouse team will still be fulfilling new orders (Impression Kits and Gel Refills) and receiving returned impressions as normal, however, custom-fitted products won't be made by our dental technicians until the week beginning 8th Jan, 2024.
Enjoy up to 30% off storewide with our Christmas sale!
Have a great Christmas, the Smileflex Team
At Smileflex CreativeLab™, every product begins with an idea — and ends as something truly unique. From bold new colour ranges to innovative dental tech, our team is constantly designing, testing, and refining. So when others look to imitate, you’ll know who set the standard.
Our lab is more than a name — it’s where creativity meets precision. We design, refine, and reimagine, whether it’s the next limited-edition mouthguard design or cutting-edge oral care technology. Each product carries the CreativeLab™ mark of originality.
With hundreds of shades and effects, we experiment endlessly with custom appliance materials to push beyond the ordinary. From bold marbles to unique patterns, each Smileflex design is powered by the CreativeLab™
Once designs come to life, we refine packaging and production to deliver a premium finish that’s instantly recognisable. Every Smileflex product is made with consistency, care, and attention to detail.

Want a unique colour effect or design for your order? Submit your idea and the CreativeLab™ team may create it just for you — and sometimes even launch it as part of our range. Because innovation starts with you.